Brains & Our Ideas
My latest Creative Social talk exploring (a) where ideas come from and (b) their ownership
Plot spoiler:
(a) the brain
(a) give them away. they belong to us.
sandoz's posterous
#8ml - Infinite Marketing Loop
During a set of 8 Hyper Island lectures on 'Non-Linear Communications' I tried to rewire and improve the way I create presentations, and attempt to create a product at the end of it all.
The challenge was to aggressively use digital principles upon the talk itself:
Agile. Prototype/Iterate.
Appropriate. Be non-linear.
Contextual. Relevant to each group individually.
Simple. Open. Useful.
The output created a simple, theoretical marketing model: 'Infinite Marketing Loop' or #8ml.
Here it is - in an appropriately looping animated gif :)
#8ml consists of 4 elements, in no particular order:
Loop - #8ml
Perpetual conversation & development between brand & customer via the product the relationship creates.
Brand - #8ml_b
A brand with the energy to power the loop.
Product - #8ml_p
A systemised product where core product & surrounding elements are one and the same.
Customer - #8ml_c
Anticipated by brand and product & empowered to engage.
Next Task
Write 140 words detailing each section (I still want to keep it simple) with a ~120 character pull quote in each. (for twitter)
From there i'll take stock, perhaps develop further, or kill it if i wake up and realise it's actually not worth anything. Don't know till I try.
Get Involved.
If you fancy getting involved, I'd be delighted. I can see 3 ways right now:
Just Do It. Create a chapter. Write it, share it, tag it. The brief is very open underneath the 4 key structures. This is easily the most fun way and at 140 words not a daunting task to just try.
Question it. If you want to know more before you can get involved, ask away. I'll be developing around the sides anyway.
Challenge it. If you don't like it, or want to change it. Do so. The loop can adapt, be improved or be replaced.
Thanks
Thank to the lovely people @ Hyper Island, Advance DK and the HIMC London November crew for the help developing.
Please stay involved, I'd love to hear your thoughts and have your input on how this should developing.
Analytics for the Planet
Or...
What if Earth & Internet got together to clusterfuck us.
My latest @creativesocial talk for the Internet Enabled Society
@graphicdrip kindly sent this instagram of me looking like i'm doing some kind of 90s dance move in front of the words Utility Fog...
Delayed & Approaching Deadline: Exec Vote.
5, belated, reasons why I could be good for the D&AD Exec...
The White Pencil
When creating the latest call for entries, in 13 languages, we also pitched 'The White Pencil' that changed D&AD awards into a catalyst, both for social good and ideas, as well as a prize.
&
Different Student Briefs
I write student briefs, e.g. The Estate of Advertising, that change the way students think about a brand's relationship with community.
I write student briefs, e.g. The Estate of Advertising, that change the way students think about a brand's relationship with community.
&
Digital Design
As foreman in 2011 I helped change the Websites category to Digital Design to better reflect the breadth, scale and impact digital work is having on the world. I think the results celebrate that.
As foreman in 2011 I helped change the Websites category to Digital Design to better reflect the breadth, scale and impact digital work is having on the world. I think the results celebrate that.
&
Russia.
I'm off to Moscow with D&AD in a week or so to run workshops around ideas with social impact. How interesting is that going to be!
"Strelka is located on the grounds of the former Red October Chocolate Factory, two steps from the Kremlin"
I'm off to Moscow with D&AD in a week or so to run workshops around ideas with social impact. How interesting is that going to be!
"Strelka is located on the grounds of the former Red October Chocolate Factory, two steps from the Kremlin"
&
Digital Culture...
Education needs to fully embrace 'digital culture' if it's going to start generating leaders. I think I can help.So...
If you've not voted yet, pls vote here... For me, that is. Thanks.
Then
Else If you have voted or, god forbid, not a member... pls consider a RT to help me out. Thanks too.
Education needs to fully embrace 'digital culture' if it's going to start generating leaders. I think I can help.So...
If you've not voted yet, pls vote here... For me, that is. Thanks.
Then
Else If you have voted or, god forbid, not a member... pls consider a RT to help me out. Thanks too.
Is The Internet About To Punch You In The Face
Here's my talk ramble from the Creative Social Presents event last night.
I suspect it makes even less sense without my commentary. But if you saw the talk and wanted a look. Here it is.
I think there will be a film at somepoint. Which is worrying.
Twitter PlayButton
If
had a
that curated the music those I follow listen to or suggest into a smart list ( related live to my conversations, tweet stack etc ) all powered by
or some equivalent.
I would PLAY it all day long.
What a fantastic, simple way to listen, share, discover new music without me having to do anything, or join anything new. I just hit the PlayButton in the twitter app thing i use.
Can someone make it please? Might upset BlipFM i suppose. Maybe they could make it?
WTF does Digitally Cultured mean?
New Ideas that have been influenced by adding learning from existing digital stuff into the cultural mix.
I'm no fan of jargon... I'm definitely not trying to outdo gamification or some such. It just means a culture where digital values are a force. An input to ideas rather than just an output for.
Which you could argue is the inevitable future.
Anyway, I may be able to argue it away from jargon, but it's definitely a long winded way of saying - Hey go play with digital stuff. It'll make your ideas better.
PS. not my finest graphic design hour really is it.
This post is an update from THIS post about Book Crits.
Book Crits
I did 7 book crits @YCClondon UniteIII last night. Well done guys, great effort, great show.
What i realised, amongst the ideas, passion and energy is that i'm mostly saying the same thing...
Putting a 'book' together is hard. I empathise. Who knows who is going to look at it.
Some people may want their insight and ideas distilled into a poster scamp, fair enough, whereas I'd be happy with them as a diverse, curated set of links to prototypes held together with a # and shown to me on a phone.
The right answer is probably both.
The right answer is probably both.
Personally, what I am looking for most in a book is experimentation.
To see how a Creative is playing with the World. Playing with Culture. Playing with Advertising.
The process of ideas and insight has not changed. The use of wit and storytelling. You still have to get the fundamentals right. But the culture that forms both of these has changed. Is always changing. Right now the most significant driver for that change is Digital.
a) Digital will may influence what you can do with your ideas.
but, AND THIS IS THE IMPORTANT BIT...
b) Digital will may influence the type of ideas you can have. *
Certainly experimenting with A is important. I'd love to see more of it.
However achieving B is bigger. It's about understanding the impact that digital thinking and culture can have upon ideas.
It's not about ideas being digitally executed. It's about ideas being digitally cultured.
However achieving B is bigger. It's about understanding the impact that digital thinking and culture can have upon ideas.
It's not about ideas being digitally executed. It's about ideas being digitally cultured.
To do that YOU have to be digitally cultured.
Whilst we're on the subject... what exactly is a 'book' these days anyway?
* noticed some fella on twitter pointed out that digital isn't always appropriate. I think he's right. For the time being at least.
*UPDATE*
If it helps...
If it helps...
Distributed Mobile - The Next Phone.
There are all kinds of glossy product concepts for what the next mobile phone will look like.
They all kind of look similar, however it occurred to me that it will probably look like this:
A black box hub stored somewhere on (or in) the body that is the heart of a distributed set of peripherals:
The Body
Microphone: within clothing or lip piercing.
Earpiece: always in.
NFC enabled jewellery for payment/pass etc.
Physiological data.
Cameras.
Watch - future wrist piece that displays data.
Friends?
The Cloud.
Everything and anything of relevance. Input and Output.
Immediate Environment
What's immediately around you.
People heading your way.
Brand Geofences.
Your home/car/family.
Perhaps this 'distributed' concept will move the industry forward beyond iPhone product gloss into an open framework of connected devices.
It really doesn't seem that hard to do considering RFID, Smart Dust, CeNSE, and the whole Internet of Things growth. Somewhat inevitable and soonish.
Seems like a future that suits a software or OS that powers a multitude of products (Android/iOS) rather than a perfect single product (iPhone or Desire).
Politeness, Earphones and BCIs
Politeness is a fluid concept. Recently I've noticed that I have been leaving my phone earphones in at work when no music is playing through them. Originally people did this as a way of saying 'do not disturb' but we all know that doesn't work. People just disturb you anyway. To me it's becoming a low level second input. A direct information channel alongside the more ambient. An early BCI? You could actually argue it's more polite as my phone's incessant beeps from twitter and such alongside its brain slicing ringtone don't annoy others. Which is a growing issue that elicits weird concepts like quiet coaches on trains. Anyway, I'm interested to see if i can leave them in during a conversation when my cultural conscience/dogma kicks in telling me I'm being rude. Politeness is important. Just exactly what is it now?
Currently it's indiscreet as my earphones are bright white and culture suggests it's rude to leave them in during conversation.
But, hardware and wetware are coming together fast and product design is trending towards biomimicry at similar speeds so this discreetness will be delivered. Also as per the link above I bet an 18 year old doesn't think it impolite. Finally it's not as if the nature of the smart phone is going to get less important in the manner in which we live.
